**Business Overview:** India’s premium watch reseller, which sell watches of premium brands such as Rado, Rolex etc. Average order value is approx. INR 1.5 Lakh

**Highlights of case study**

- Cost per transaction reduced by 90%.
- CPC reduced by 58%
- CTR increased by 40%

**Challenges**

- As average order value is very high and client products made for a very niche audience in India.
- Increasing the number of sales, while keeping the cost per lead low
- Targeting luxury segment customers

**Solutions**

- **Analytics**: Technology adoption and device usage report helped Lyxel Labs to target different devices across different geographies thus optimizing costs while maximizing transactions.
- **Audience**: Lyxel insights using technology adoption and device usage report helped arrive at the ideal device mix based on the target audience. By developing relevant ad messaging, the client could achieve a steadily increasing inflow of potential customers.
- **Account Optimization:** The team set out to improve CTR in order to raise quality score. For that end, they had to take measures for tightening the search term / Ad copy / Landing Page – flow.

**Results**

- The client achieved a 14x growth in the number of transactions on a per day basis
- Cost per Transaction went down significantly by over 90% greatly increasing the effectiveness of budgeted Digital Marketing spends
- Within two months, we have improved the CTR by 40% and CPC reduced by 58

**Takeaway:** Enable accurate evaluation of customer lifetime value in order to improve targeting and budget allocation.

**Above visualizations have been done using Tableau Software. If you need any help and support regarding Tableau dashboard development, please connect with me at deepak91g**[ **at** ]**gmail**[ **dot** ]**com**